The original Subservient Chicken command interface, 2004— Burger King / CP+B / The Barbarian Group
Subservient Chicken
- Brand:
- Burger King
- Agency:
- Cp+b Miami
2004FilmVideo · YouTube
Timeless principle
Make the audience part of the joke.
The idea
Let people type commands to a man in a chicken suit and watch him obey online.
Why it works
The deliberately strange room invites experimentation, and the huge library of responses makes the interaction feel almost alive. ‘Have it your way’ becomes behavior rather than a slogan. The more people test it, the more the brand promise proves itself.
