A collection of objects, conversations, and other beautiful ideas

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Cover of Bill Bernbach's Book by Bob Levenson

Bill Bernbach's Book

Bob Levenson

Muhammad Ali pierced by arrows on the April 1968 cover of Esquire

002Iconic Design

The Passion of Muhammad Ali

Esquire · April 1968

Lella and Massimo Vignelli with their glass bakeware and tableware

The Rare Essentials

Lella and Massimo Vignelli

Ralph Lauren in a 1993 interview with Charlie Rose

Ralph Lauren: A Rare Interview

Charlie Rose · 1993

Roy Lichtenstein artwork of a pistol aimed toward the viewer

005Iconic Design

Pistol

Roy Lichtenstein

Portrait of Jean-Michel Basquiat

Jean-Michel Basquiat

Portrait

Cover of Hey, Whipple, Squeeze This! by Luke Sullivan, with bold red and black type and a portrait of the author

Hey, Whipple, Squeeze This!

Luke Sullivan · Third edition

David Ogilvy seated at his desk with a pipe and advertisements behind him

David Ogilvy

Portrait

Steve Jobs seated cross-legged behind the original Macintosh in his living room

Steve Jobs with Macintosh

Norman Seeff · 1984

Cover of Design as Art by Bruno Munari with a grid of black-and-white face drawings

Design as Art

Bruno Munari · Penguin Classics

How to run an advertising agency house advertisement written by David Ogilvy

011Iconic Design

How to Run an Advertising Agency

David Ogilvy · Ogilvy & Mather

Ann and Paul Rand illustration of two white rabbits against a warm tan background

Two Rabbits

Ann & Paul Rand

Ann and Paul Rand illustration of a child looking into a hand mirror on a yellow dotted background

I Know a Lot of Things

Ann & Paul Rand

Ann and Paul Rand illustration of a small yellow figure framed by a large white flower-like form on red

Listen! Listen!

Ann & Paul Rand

Vintage Audi 80 GLS brochure spread showing a black Audi 80 from the front beneath the German headline Der neue Audi 80

015Iconic Design

The New Audi 80

Audi 80 GLS · Brochure spread

Vintage Mercedes-Benz brochure spread showing a silver 190 E from the rear three-quarter angle

016Iconic Design

Mercedes-Benz 190 E

W201 · Brochure spread

Rick Rubin smiling during an outdoor interview about creativity

Lessons on Creativity with Rick Rubin

Rick Rubin · Glo

018Iconic Design

Apple (Macintosh)

Andy Warhol · 1985

Black Aeron office chair designed by Don Chadwick and Bill Stumpf

Aeron Chair

Don Chadwick & Bill Stumpf · 1994

Richard Avedon's black-and-white four-panel portrait of the Beatles

The Beatles

Richard Avedon · London, August 11, 1967

Richard Avedon's close-up black-and-white portrait of Joe Louis's clenched fist

Joe Louis, Prize Fighter

Richard Avedon · New York, October 3, 1963

Hiroshi Sugimoto photograph of a mathematical model against a black field

Conceptual Forms 0038

Hiroshi Sugimoto · 2004

Hiroshi Sugimoto's long-exposure black-and-white seascape divided by a distant horizon

North Atlantic Ocean, Cape Breton Island

Hiroshi Sugimoto · 1996

Hokusai woodblock print of red Mount Fuji beneath a blue sky patterned with clouds

South Wind, Clear Sky

Katsushika Hokusai · c. 1830–32

Arnold Newman's black-and-white close-up portrait of Pablo Picasso with a hand on his forehead

Pablo Picasso, Vallauris, France

Arnold Newman · 1954

Jean-Michel Basquiat's black record cover for Beat Bop with off-white line drawings and lettering

026Iconic Design

Beat Bop

Rammellzee & K-Rob · Cover by Jean-Michel Basquiat, 1983

Ed Ruscha painting with the words Cold Beer Beautiful Girls in white against a soft blue cloudscape

Cold Beer Beautiful Girls

Ed Ruscha · 1993