Tennis/golf/running
- Brand:
- Nike
- Agency:
- Goodby Silverstein & Partners Sanfrancisco
1998FilmVideo · YouTube
Timeless principle
Unify a broad product range with attitude, not sameness.
The idea
Use a set of sharply observed films to make different sports feel equally unruly under Nike.
Why it works
Each execution finds its own comic behavior in tennis, golf or running while preserving the same irreverent voice. The sports remain specific, but the brand character connects them. Nike stretches across categories without becoming generic.
