Nike Running Application
- Brand:
- Nike
- Agency:
- R/ga New York
2007FilmVideo · YouTube
Timeless principle
Build the behavior you want the brand to inspire into a useful tool.
The idea
Turn a phone into a running companion that tracks effort, provides feedback and connects runners.
Why it works
The application joins Nike at the moment of action instead of before or after it. Data makes progress visible, while prompts and community help motivation survive. Marketing becomes a service that improves the run.
