Nike Running Application
Brand: NikeAgency: R/ga New York2007FilmVideo · YouTube
The idea
Turn a phone into a running companion that tracks effort, provides feedback and connects runners.
Timeless principle
Build the behavior you want the brand to inspire into a useful tool.
Why it works
The application joins Nike at the moment of action instead of before or after it. Data makes progress visible, while prompts and community help motivation survive. Marketing becomes a service that improves the run.
