The Whopper Detour
Brand: Burger KingAgency: FCB New York2019FilmVideo · YouTube
The idea
Sell a one-cent Whopper only when customers order through the Burger King app near a McDonald’s.
Timeless principle
Turn the competitor’s physical presence into your media network.
Why it works
Geofencing converts thousands of rival locations into Burger King triggers without buying them. The mischievous journey teaches the app, drives trial and dramatizes rivalry in one action. The promotion is memorable because the inconvenience is the joke.
