Uniqlock
Brand: UNIQLOAgency: Projector Tokyo2008FilmVideo · YouTube
The idea
Combine a clock, music and endlessly changing dance into a branded screen people would keep open all day.
Timeless principle
Make the media object useful enough to live with.
Why it works
Time gives the experience a permanent reason to exist; choreography and music make checking it pleasurable. The repeating modular format can refresh forever without losing identity. Uniqlo turns a campaign into a piece of everyday desktop culture.
