Bad Bunny Halftime: Shot on iPhone
- Brand:
- Apple
- Agency:
- Apple Marcom
2026FilmSocial film
Timeless principle
Extend a durable platform by giving the cultural moment to its audience.
The idea
Let fans around the world capture their own reactions to Bad Bunny’s halftime performance on iPhone.
Why it works
The performance supplies scale, but the phones supply intimacy and multiplicity. Viewers see culture arriving in bedrooms, streets and gatherings rather than only on the official stage. ‘Shot on iPhone’ remains recognizable while the people using it keep the platform contemporary.
Tags
- Film
- Product Demonstration
- Culture Hacking
- Shot on iPhone
- Digital
