Kordell Delivers
- Brand:
- Nike
- Agency:
- Wieden+Kennedy Portland
1999FilmVideo · YouTube
Timeless principle
Turn a player’s distinctive skill into the structure of the joke.
The idea
Treat quarterback Kordell Stewart’s versatility as an impossible delivery service that can answer any situation.
Why it works
The premise exaggerates a real athletic truth until every new task becomes another proof of range. Personality and performance do the selling together. Nike makes product mythology from what the athlete uniquely can do.
