Kordell Delivers
Brand: NikeAgency: Wieden+kennedy Portland1999FilmVideo · YouTube
The idea
Treat quarterback Kordell Stewart’s versatility as an impossible delivery service that can answer any situation.
Timeless principle
Turn a player’s distinctive skill into the structure of the joke.
Why it works
The premise exaggerates a real athletic truth until every new task becomes another proof of range. Personality and performance do the selling together. Nike makes product mythology from what the athlete uniquely can do.
