Wings — Michael Jordan, 1989.— Art direction and design: Ron Dumas; photograph: Gary Nolton / Nike
Wings
- Brand:
- Nike
- Agency:
- Nike, Inc.
1989Classic PrintPrint advertisement
Timeless principle
Let the physical form of the medium express the promise.
The idea
Turn an athlete’s physical reach into a picture of possibility.
Why it works
The shape of the poster is the idea. Jordan’s outstretched arms determine a panoramic frame that gives the viewer a bodily sense of his reach. The widely spaced title extends that feeling across the page. A short William Blake quotation makes the leap from anatomy to ambition, with Nike quietly signing the thought below. This is an image built to live on a wall: immediate at a distance, rewarding up close, and complete without a product demonstration.
Tags
- Classic Print
- Poster
- Sport
- Portraiture
