Best Job
- Brand:
- P&G
- Agency:
- Wieden+Kennedy Portland
2012FilmBroadcast film
Timeless principle
Find the human story surrounding the obvious story.
The idea
Tell the unseen story of mothers whose daily work helps Olympians reach the world stage.
Why it works
Years of early mornings, small disappointments and ordinary care give the final competition emotional depth. P&G connects its household brands to the support system behind elite performance without forcing products into the scenes. The Olympics becomes a story of sustained care.
Tags
- Film
- Emotional
- Cultural Truth
- Storytelling
