Power Lunch
- Brand:
- Apple
- Agency:
- BBDO
1988FilmVideo · YouTube
Timeless principle
Give a familiar status ritual a new source of power.
The idea
Redefine the business power lunch around what a person can accomplish with a portable Macintosh.
Why it works
The title promises corporate theater, then Apple shifts attention from who is at the table to what one person can make. Portability becomes independence rather than a technical feature. The joke updates the image of business authority.
