The Daily Twists
- Brand:
- Oreo
- Agency:
- FCB New York
2013FilmVideo · YouTube
Timeless principle
Build a format simple enough to respond to anything.
The idea
Use the two halves of an Oreo to reinterpret one timely cultural event every day.
Why it works
A fixed product grammar—dark biscuit, white cream, twist—creates endless topical variation without losing recognition. Speed gives the brand a daily role in culture, while visual restraint keeps each idea instantly readable. The platform is flexible because its rules are strict.
