Viva La Vulva
Brand: EssityAgency: AMV BBDO London2019FilmVideo · Vimeo
The idea
Create a joyful musical celebration from visual metaphors for vulvas found throughout ordinary life.
Timeless principle
Disarm taboo through humor, joy and visual invention.
Why it works
The accumulation of witty, beautiful images replaces clinical euphemism with exuberant recognition. Music keeps the film celebratory rather than instructional. Libresse makes an ignored part of the body culturally visible without reducing it to a problem.
