Meet Graham
Brand: Transport Accident Commission VictoriaAgency: Clemenger BBDO Melbourne2017FilmVideo · YouTube
The idea
Build the human body we would need in order to survive a car crash.
Timeless principle
Make an invisible danger physically impossible to ignore.
Why it works
Graham’s distorted anatomy translates crash physics into a figure no statistic can match. The realism invites close inspection while the strangeness creates instant memory. Road safety becomes a confrontation with how vulnerable normal bodies really are.
