Meet Graham
- Brand:
- Transport Accident Commission Victoria
- Agency:
- Clemenger BBDO Melbourne
2017FilmVideo · YouTube
Timeless principle
Make an invisible danger physically impossible to ignore.
The idea
Build the human body we would need in order to survive a car crash.
Why it works
Graham’s distorted anatomy translates crash physics into a figure no statistic can match. The realism invites close inspection while the strangeness creates instant memory. Road safety becomes a confrontation with how vulnerable normal bodies really are.
