The Truth Is Worth It
Brand: The New York TimesAgency: Droga5 New York2019FilmVideo · YouTube
The idea
Recreate the relentless reporting behind a single New York Times photograph or headline.
Timeless principle
Show the difficult process behind the finished product.
Why it works
Fragmented voice-over, abrupt images and compressed time put the viewer inside the reporter’s pursuit. The work makes journalism’s cost physical without congratulating itself. ‘The truth is worth it’ arrives as a conclusion earned by what we have just endured.
