The Truth Is Worth It
- Brand:
- The New York Times
- Agency:
- Droga5 New York
2019FilmVideo · YouTube
Timeless principle
Show the difficult process behind the finished product.
The idea
Recreate the relentless reporting behind a single New York Times photograph or headline.
Why it works
Fragmented voice-over, abrupt images and compressed time put the viewer inside the reporter’s pursuit. The work makes journalism’s cost physical without congratulating itself. ‘The truth is worth it’ arrives as a conclusion earned by what we have just endured.
