Dream Crazy
- Brand:
- Nike
- Agency:
- Wieden+Kennedy Portland
2019FilmVideo · YouTube
Timeless principle
A brand earns cultural relevance by accepting real consequences.
The idea
Use athletes who risk everything for their convictions to make ambition feel consequential again.
Why it works
The film links familiar sporting sacrifice to Colin Kaepernick’s polarizing stand, so the line ‘Believe in something’ carries a real cost. Nike’s long-held worldview gains contemporary stakes. The message matters because the brand cannot say it safely.
