It’s a Tide Ad
- Brand:
- P&G
- Agency:
- Saatchi & Saatchi New York
2018FilmVideo · YouTube
Timeless principle
Own the visual convention shared by the entire category.
The idea
Claim that every spotless clothing commercial is secretly an advertisement for Tide.
Why it works
The campaign invades car, beer, fragrance and insurance advertising using one observation: clean clothes are everywhere. Each parody expands Tide’s territory while repeating the same simple joke. Competitors’ polished imagery becomes evidence for the brand.
