Volkswagen The Force — a child in a Darth Vader costume extends his arms toward the family Passat in the driveway

Volkswagen — The Force, 2011— Deutsch LA

The Force

Brand: VolkswagenAgency: Deutsch New York2011FilmVideo · YouTube

Why it matters

editorial pantheon: Volkswagen — The Force; iconicity 34.5/50; simplicity 20.0/20; boldness 9.0/15; taste 9.5/15; single-minded, memorable idea

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