Volkswagen 'Think small' 1959 print ad — a tiny Beetle floating in a large white page — Volkswagen — Think Small, 1959

Volkswagen — Think Small, 1959— DDB New York

Think Small

Brand: VolkswagenAgency: Doyle Dane Bernbach1959PrintPrint advertisement

A tiny car and an even smaller headline overturned the grammar of automotive advertising.

Why it matters

The object stays tiny; the confidence does the selling. The ad makes restraint, wit and product truth more persuasive than spectacle.

Tags

Print
Automotive
Copywriting
Art Direction
Restraint

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