Now, That’s Hardtop
Brand: VolvoAgency: Scali, Mccabe, Sloves New York1971FilmVideo · YouTube
Why it matters
iconicity 27.5/50; simplicity 16.5/20; boldness 8.0/15; taste 10.2/15; single-minded, memorable idea
iconicity 27.5/50; simplicity 16.5/20; boldness 8.0/15; taste 10.2/15; single-minded, memorable idea
