Nothing Beats a Londoner
Brand: NikeAgency: Wieden+kennedy London2018FilmVideo · Vimeo
The idea
Let young London athletes continually one-up each other with the obstacles they overcome to play.
Timeless principle
Give local truth the scale and swagger of a global campaign.
Why it works
Hyper-specific neighborhoods, jokes and cameos make the film feel owned by London rather than merely set there. Each boast escalates the next, creating relentless momentum. Nike celebrates grit without sanding away the city’s language or attitude.
