Nike Fuelband
Brand: Nike+Agency: R/ga New York2012FilmVideo · YouTube
The idea
Create one simple measure that turns every kind of daily movement into a shared game.
Timeless principle
The most powerful advertising may be a useful product.
Why it works
NikeFuel translates incomparable activities into a visible score, giving people a reason to move and a way to compete. The band makes progress ambient and social. The brand promise leaves the screen and becomes a daily behavior.
