Noitulove
- Brand:
- Guinness UDV
- Agency:
- AMV BBDO London
2006FilmVideo · YouTube
Timeless principle
Prove the brand line through the structure of the film.
The idea
Run human evolution backward until the first taste of Guinness explains the journey.
Why it works
Every reverse transformation renews curiosity while moving toward a single punchline. The execution literally embodies ‘Good things come to those who wait,’ making the line impossible to separate from the story. Spectacle and strategy are the same mechanism.
