Grrr
- Brand:
- Honda
- Agency:
- Wieden+Kennedy London
2005FilmVideo · YouTube
Timeless principle
Turn a product improvement into a philosophy.
The idea
Turn hatred of diesel engines into the cheerful invention of a cleaner one.
Why it works
A bright animated world and an impossible earworm make engineering reform feel joyful. ‘Hate something, change something’ expands a technical advance into a recognizable Honda attitude. The product story becomes a belief in productive dissatisfaction.
