Panna Ko
- Brand:
- Nike
- Agency:
- Framfab Copenhagen
2003FilmVideo · YouTube
Timeless principle
Find the smallest rule that contains the whole culture.
The idea
Build a street-football competition around the humiliation and skill of putting the ball through an opponent’s legs.
Why it works
Panna turns individual technique into an instant knockout, making every encounter tense and easy to understand. The format belongs naturally to the street rather than a stadium. Nike gives an existing subculture a stage without smoothing away its edge.
