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- Brand:
- Apple
- Agency:
- TBWA\Media Arts Lab Los Angeles
2018FilmVideo · YouTube
Timeless principle
Demonstrate technology by dramatizing how it changes a person’s world.
The idea
Let music and HomePod transform a cramped apartment into an elastic world built around one dancer.
Why it works
The expanding walls make an emotional effect physical: music creates room when life feels narrow. Practical choreography and shifting perspective keep the wonder tactile. HomePod causes the transformation but never interrupts it with explanation.
