LifePaint — the reflective safety spray— Volvo / Grey London; image via D&AD
Lifepaint
- Brand:
- Volvo
- Agency:
- Grey London
- Product Partner:
- Albedo100
2015ExperientialReflective safety product and film
Timeless principle
Extend the brand promise beyond the product you sell.
The idea
Create a reflective spray that makes cyclists visible to drivers at night.
Why it works
Volvo applies its safety position to people who may never sit inside a Volvo. The transparent spray is almost invisible by day, but headlights turn treated clothing and equipment brilliantly reflective at night; the demonstration explains the product in a single visual change. By making a useful safety tool rather than merely talking about road awareness, Volvo gives its brand promise practical reach beyond the car. The campaign’s moral argument and product proof are the same thing: being seen can save a cyclist’s life.
Tags
- Experiential
- Product Design
- Film
- Safety
Gallery
The coating becomes brilliant when caught by headlights LifePaint in use at night
