Rebirth
Brand: Sony PlaystationAgency: Tbwa Boulogne-billancourt2003FilmVideo · YouTube
Why it matters
iconicity 24.3/50; simplicity 18.0/20; boldness 8.0/15; taste 10.5/15; single-minded, memorable idea; enduring craft pedigree
iconicity 24.3/50; simplicity 18.0/20; boldness 8.0/15; taste 10.5/15; single-minded, memorable idea; enduring craft pedigree
