Nikesync
- Brand:
- Nike
- Agency:
- R/ga London
2022FilmVideo · YouTube
Timeless principle
Fit the experience into an existing habit instead of demanding a new one.
The idea
Synchronize guided workouts with the television content women were already watching at home.
Why it works
The idea uses familiar entertainment as the timer and structure for movement, lowering the barrier to starting. Media becomes an active training surface rather than a distraction from exercise. Nike turns time already spent into an opportunity to move.
