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Brand: PhilipsAgency: DDB Amstelveen2009FilmVideo · YouTube
The idea
Stage a frozen cinematic crime scene that viewers can explore across Philips’ ultra-wide screen.
Timeless principle
Make the content inseparable from the technology being demonstrated.
Why it works
The continuous tableau rewards the exact width, detail and navigation the product offers. Viewers investigate the scene instead of receiving a specification. Philips makes the screen format feel like a new kind of storytelling.
