Carousel 21:9
- Brand:
- Philips
- Agency:
- DDB Amstelveen
2009FilmVideo · YouTube
Timeless principle
Make the content inseparable from the technology being demonstrated.
The idea
Stage a frozen cinematic crime scene that viewers can explore across Philips’ ultra-wide screen.
Why it works
The continuous tableau rewards the exact width, detail and navigation the product offers. Viewers investigate the scene instead of receiving a specification. Philips makes the screen format feel like a new kind of storytelling.
