Volkswagen — The Fun Theory: Piano Stairs— Volkswagen / DDB Stockholm
The Fun Theory
- Brand:
- Volkswagen
- Agency:
- DDB Stockholm
2010FilmVideo · YouTube
Timeless principle
Change behavior through delight rather than instruction.
The idea
Test whether making better behavior more enjoyable can persuade people to choose it voluntarily.
Why it works
A staircase becomes a piano and a bottle bank becomes an arcade, turning ordinary choices into experiments anyone can understand. The before-and-after behavior supplies the proof. Volkswagen earns a larger point of view through small, observable acts.
