Shot on iPhone
- Brand:
- Apple
- Agency:
- TBWA\Media Arts Lab Los Angeles
2025FilmVideo · YouTube
Timeless principle
Build a platform around the simplest possible product proof.
The idea
Build a global platform from photographs and films created on the product itself.
Why it works
Every execution can change while the argument remains constant: this came from an iPhone. Real creators supply range, credibility and continual renewal. The campaign is simultaneously gallery, demonstration and invitation.
