Nike Find Your Greatness — Nathan Sorrell, a twelve-year-old boy from London, Ohio, jogging alone down an empty rural highway at dawn

Nike — Find Your Greatness, 2012— Wieden+Kennedy Portland

Find Your Greatness

Brand: NikeAgency: Wieden+kennedy Portland2012FilmVideo · YouTube

Why it matters

Reframes greatness as a private decision available far from the podium. The most Nike idea Nike has ever made.

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