Nike — Find Your Greatness, 2012— Wieden+Kennedy Portland
Find Your Greatness
- Brand:
- Nike
- Agency:
- Wieden+Kennedy Portland
2012FilmVideo · YouTube
Timeless principle
Redefine the category’s highest ideal so more people can own it.
The idea
Move greatness away from elite sport and find it in ordinary people pushing themselves.
Why it works
The lone runner in London, Ohio quietly dismantles the idea that greatness belongs only to champions. The image is modest, but the emotional claim is enormous. Nike keeps its ambition while making the invitation radically inclusive.
