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Timeless Ideas

Nike — Find Your Greatness, 2012— Wieden+Kennedy Portland

Find Your Greatness

Brand:
Nike
Agency:
Wieden+Kennedy Portland
2012FilmVideo · YouTube

Timeless principle

Redefine the category’s highest ideal so more people can own it.

The idea

Move greatness away from elite sport and find it in ordinary people pushing themselves.

Why it works

The lone runner in London, Ohio quietly dismantles the idea that greatness belongs only to champions. The image is modest, but the emotional claim is enormous. Nike keeps its ambition while making the invitation radically inclusive.

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