Boost Your Voice
Brand: Boost MobileAgency: 180la Santa Monica2017FilmVideo · YouTube
The idea
Turn Boost Mobile stores in underserved neighborhoods into polling places.
Timeless principle
Turn an existing business footprint into public infrastructure.
Why it works
The idea uses locations, staff and community access the company already has to address a practical voting barrier. Stores stop acting like media and begin functioning as part of the solution. The brand’s physical network gains civic meaning.
