A British Original
- Brand:
- British Airways
- Agency:
- Uncommon Creative Studio London
2023FilmVideo · YouTube
Timeless principle
Find one generative question capable of producing an entire campaign.
The idea
Answer ‘What is the purpose of your visit?’ with hundreds of specific, witty reasons to travel.
Why it works
The familiar border question creates a consistent frame while every answer reveals another human motive. Scale produces both breadth and intimacy: business, family, pleasure and eccentricity can coexist. British Airways makes travel feel personal without abandoning a coherent system.
