Adoptable
- Brand:
- Pedigree
- Agency:
- Colenso BBDO Auckland
2024FilmVideo · YouTube
Timeless principle
Transform an existing brand asset into useful infrastructure.
The idea
Replace generic dogs in Pedigree advertising with real shelter dogs available for adoption nearby.
Why it works
The familiar image of a happy dog stops being symbolic and becomes a direct route to a specific animal. Dynamic production lets every placement do practical work without abandoning brand consistency. Media value and adoption value become the same thing.
