Good vs. Evil
- Brand:
- Nike
- Agency:
- Wieden+Kennedy Amsterdam
1996FilmVideo · YouTube
Timeless principle
Give the game the scale of the mythology fans already feel.
The idea
Stage football’s greatest players as heroes in a colosseum match against the forces of evil.
Why it works
The operatic setting turns a roster of stars into a single heroic team. Nike product lives inside the action while the final shot resolves the fantasy with footballing skill. The commercial does not sponsor the sport; it dramatizes its cultural grandeur.
