America
Brand: Levi StraussAgency: Mccann Erickson1977FilmVideo · YouTube
Why it matters
iconicity 20.9/50; simplicity 18.0/20; boldness 5.0/15; taste 12.3/15; single-minded, memorable idea; enduring craft pedigree
iconicity 20.9/50; simplicity 18.0/20; boldness 5.0/15; taste 12.3/15; single-minded, memorable idea; enduring craft pedigree