Americans
Brand: VolvoAgency: Scali, Mccabe,sloves New York1970FilmVideo · YouTube
Why it matters
iconicity 21.6/50; simplicity 18.0/20; boldness 5.0/15; taste 10.2/15; single-minded, memorable idea
iconicity 21.6/50; simplicity 18.0/20; boldness 5.0/15; taste 10.2/15; single-minded, memorable idea