American Airlines 'You're not Alice' 1965 print ad, cartoon of a lone traveler at a hotel with sympathetic copy — American Airlines — You're Not, 1965

American Airlines — You're Not, 1965— DDB New York

You're Not

Brand: American AirlinesAgency: Doyle Dane Bernbach1965PrintPrint advertisement

The ad begins with the emotional reality of business travel rather than an airline claim.

Why it matters

It sells service through empathy. The headline understands the traveler before the body copy asks for anything.

Tags

Print
Travel
Copywriting
Human Insight

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