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Timeless Ideas
American Airlines 'You're not Alice' 1965 print ad, cartoon of a lone traveler at a hotel with sympathetic copy

American Airlines — You're Not, 1965— DDB New York

You're Not

Brand:
American Airlines
Agency:
Doyle Dane Bernbach
1965Classic PrintPrint advertisement

Timeless principle

Understand the customer before describing the product.

The idea

Begin with the lonely reality of business travel and let service answer it.

Why it works

The headline recognizes a traveler’s emotional state before American Airlines makes any claim. That empathy gives the service details meaning and turns hospitality into relief. The reader feels seen before being sold.

Tags

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