Epuron — Mr. W, 2007
Mr. W
- Brand:
- Epuron
- Agency:
- Nordpol\hamburg
2007FilmBroadcast film
Timeless principle
Give an invisible force a character, then change what that character means.
The idea
Personify wind as an awkward outsider whose destructive habits become useful when someone finally understands him.
Why it works
The melancholy stranger makes wind’s nuisance instantly human. One reveal transforms every earlier scene and converts rejection into purpose. Renewable energy becomes a story about finding the right place for an overlooked talent.
Tags
- Film
- Purpose
- Character
