Apple — Get a Mac: Stuffed, 2006
Get a Mac: Stuffed
- Brand:
- Apple
- Agency:
- TBWA\Media Arts Lab
2006FilmBroadcast film
Timeless principle
Make a technical difference visible in the body.
The idea
Turn a PC’s bundled trial software into a physical joke between two humanized computers.
Why it works
A complicated product complaint becomes clear the moment PC appears swollen with unwanted programs. The bare white set removes every distraction, while the performers make the category rivalry friendly and repeatable. One visual gag carries the entire comparison.
Tags
- Film
- Comedy
- Product Demo
