Real Beauty Sketches
- Brand:
- Dove
- Agency:
- Ogilvy São Paulo
2013FilmVideo · YouTube
Timeless principle
Reveal the emotional gap between perception and reality.
The idea
Compare portraits drawn from women’s self-descriptions with portraits drawn from strangers’ descriptions.
Why it works
The side-by-side drawings turn an internal insecurity into visible evidence. The participants discover the point at the same moment as the audience, which gives the film emotional force without a conventional pitch. Dove’s belief is demonstrated through a human experiment.
