Ipod Silhouettes
Brand: AppleAgency: Tbwa\chiat\day2003Out of HomeIntegrated print and outdoor campaign
Black silhouettes, saturated color and one white cable made music visible from across a city.
Why it matters
The product disappears but the behavior becomes unmistakable. The cable turns into a logo and movement becomes the campaign.
Tags
- Out of Home
- Music
- Identity
- Art Direction
