Apple — iPod Silhouettes, 2003
iPod Silhouettes
- Brand:
- Apple
- Agency:
- TBWA\Chiat\Day
2003OutdoorIntegrated print, outdoor and film campaign
Timeless principle
Let a distinctive product detail become the entire visual system.
The idea
Make digital music visible through dancing silhouettes, saturated colour and one unmistakable white cable.
Why it works
The device recedes while the behavior explodes across every surface. The white earbuds work as logo, product demo and cultural badge at once. A simple visual grammar scales from posters to film without losing recognition.
Tags
- Outdoor
- Classic Print
- Music
- Identity
- Art Direction
- Film
