Levy's Real Jewish Rye print ad — 'You don't have to be Jewish to love Levy's', portrait of a Native American man eating rye bread — Levy's — Indian Bread execution, c. 1961

Levy's — Indian Bread execution, c. 1961— DDB New York

You Don't Have To Be Jewish To Love Levy's Real Jewish Rye

Brand: Levy'sAgency: Doyle Dane Bernbach1961PrintPrint advertisement

One portrait and one line make the product feel specific and universal at the same time.

Why it matters

Inclusivity arrives as wit, not a manifesto. The face, bread and line do all the work.

Tags

Print
Food
Portraiture
Inclusivity
Copywriting

Any Change? — Volkswagen

Any Change?

Volkswagen · 1964 · Print

You're Not — American Airlines

You're Not

American Airlines · 1965 · Print

Satchmo — Polaroid

Satchmo

Polaroid · 1958 · Print