Singin’ in the Rain
- Brand:
- Volkswagen Golf GTI
- Agency:
- DDB London
2005FilmBroadcast film
Timeless principle
Update an icon without destroying what made it iconic.
The idea
Rebuild Gene Kelly’s famous dance as a modern body-popping performance for the Golf GTI.
Why it works
The original setting, song and silhouette preserve instant recognition while the new movement supplies surprise. Old and new coexist in the same body, mirroring the GTI’s promise of a classic made contemporary. The remix earns attention because it respects its source.
Tags
- Film
- Craft
- Humor
- Culture Hacking
