PlayStation — Double Life, 2000
Double Life
- Brand:
- PlayStation
- Agency:
- TBWA\london
2000FilmBroadcast film
Timeless principle
Name the identity the audience already feels but rarely says aloud.
The idea
Treat gaming as the secret second life lived by millions of ordinary people.
Why it works
A procession of players speaks directly to camera with the gravity of a manifesto. The heightened language makes private play feel epic, while the varied faces make the claim collective. PlayStation becomes less a machine than membership in another world.
Tags
- Film
- Gaming
- Human Insight
