Polaroid 'Satchmo' print ad — black and white portrait of Louis Armstrong holding a Polaroid camera — Polaroid — Satchmo, 1958

Polaroid — Satchmo, 1958— DDB New York

Satchmo

Brand: PolaroidAgency: Doyle Dane Bernbach1958PrintPrint advertisement

Louis Armstrong gives an instant camera cultural character without becoming a conventional product pitch.

Why it matters

Celebrity works here as character, not borrowed fame. The layout lets the product live inside a complete human world.

Tags

Print
Photography
Portraiture
Celebrity
Art Direction

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