Sorry, I Spent It on Myself
Brand: Harvey NicholsAgency: adam&eveDDB London2014FilmVideo · Vimeo
The idea
Sell deliberately terrible one-pound Christmas gifts so people can spend the real money on themselves.
Timeless principle
Say the selfish truth the category normally hides.
Why it works
The cheap products make a private holiday impulse tangible and purchasable. Packaging, film and retail all commit to the same shameless joke. Harvey Nichols turns self-indulgence from guilty subtext into the reason to visit.
