Sound of Honda / Ayrton Senna 1989
- Brand:
- Internavi
- Agency:
- Dentsu Inc. Tokyo
2014FilmVideo · Vimeo
Timeless principle
Use technology to summon memory and emotion.
The idea
Use telemetry data to recreate Ayrton Senna’s 1989 Suzuka lap as sound and light moving around the empty circuit.
Why it works
There is no car and no driver, yet the racing line becomes eerily present through speakers and illuminated markers. Precision data turns into a ghostly performance fans can feel. Honda makes engineering a medium for remembrance.
